The importance of search engine optimization of a website cannot be over emphasized. For those who don’t have an idea of what SEO is, read Introduction And Importance Of Search Engine Optimization (SEO) For Beginners.
If a website is search engine optimized, it continually receive constant traffic from various search engines like Google.com, bing.com, ask.com etc.
For a website to be fully optimized for search engines, there are some basic tips you need to know to achieve it.
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Quality Content
Before applying any search engine optimization(SEO) tips, it is important your website or blog contain quality content. It is the content in your site that determine how effective any applied SEO tips will be.
Read this post on how to write quality, unique and engaging blog post or article. -
Keyword Placement
Keywords are text or words that people usually make search query for. For example, if you are blogging in the health niche, and it is known that people make search queries on Google and other search engines with the term illness, that term is refer to as keyword. And as a health blogger, when you’re writing an article as regard illness, you need to add the term in the post body.
Keyword placement are ways on how to add keyword so as to receive traffic from search engines when the term is queried.
Below are locations on where to add keywords for optimal SEO effect.* Header And Title – the header and title of your blog post are the two important spot to add keywords. On google, when a keyword is search, google first crawl through the titles of various web page to look for a match for that word.
Warning don’t stuff your title with too many keywords because search engines consider that as spam and might lead to your website being ban and blacklisted.
* Content Or Body – the second most important place to add keywords is your post body, but please, don’t sacrifice post quality for keyword stuffing.
NOTE: Stuffing your post with too many keywords will lead to ban from search engines. -
Image Optimization With “ALT” text
Search engines spiders can only read text. If images are used in your post, make sure you add a text description to it using ALT tag in the HTML image code so that when search engines crawl your site, they will crawl the image description. You can get traffic when an image with the alt text is queried on google and other search engines.
Example: below is a sample of an HTML image with ALT tag.
<img src=”http://yoursite.com/image.jpg” alt=”image description here” />. -
Highlight Important Key words or phrase
When writing article, it is good you highlight key words, phrase or sentence so as to increase user experience. This can be done using the following HTML text formatting tag: <h1>….<h6>(for best practice, don’t use this tag more than twice in a post), <b>, <em>.
This isn’t done not only for readers to get notice of it, also search engines will know they are important. -
Self And External Linking With Anchor Text
Anchor text are words that are usually display when a link is used. For example, this is an anchor text.
When adding links to your blog post or article, always use appropriate anchor text and avoid anchor text like click me, go here e.t.c instead use a descriptive text as anchor. Example: in the HTML link code below
< a href=”https://w3guy.com/wordpress/”>WordPress tutorial</a>
WordPress tutorial is the anchor text which is more better. -
SEO And Keyword Rich URL
In line with SEO best practices, it is always advisable to choose a permalink structure that has keyword in it. To learn more about this subject, read Permalink Structures – Guide On Choosing The Best For SEO & Performance
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Sitemap
Adding sitemap (a page listing and linking to all the other major pages on your site) make it easier for spider to crawl your site. If you using WordPress, use Google XML Sitemap plugin.
You don’t just stop after getting a sitemap, submit the sitemaps to Google, Bing, and other search engines.
With the above few yet effective SEO tips, be rest assured that your site content or blog post is very well optimised for search engines.