To make a success of your online business it is essential that you use apply some search engine optimization tips. The whole idea is to increase visibility and traffic to your website.
The thumb rules for a website’s optimization are:
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The better the content the more the visitors
The content has to be in-depth, exclusive and to the point. It has to be periodically updated to improve ranking. Keywords are essential to the content and have to be used very carefully. Overuse of keywords is considered negative SEO practice. Write meaningful and useful content for your reader. The uniqueness of content will drive more traffic to your site.
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Keywords
Choose the right keywords to describe your product, service or the information you wish to promote. Keywords enhance the visibility of the webpage and have to be very judiciously used. Examine the standard set of keywords. Use the ones that are attractive and user-friendly. Place the keywords on the URL, page titles and file names. Vary the text by using synonyms so that you get more hits. The ideal keyword density is about 2-5% in an article.
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SEO Friendly URLs
URLs drive traffic to a website. Use relevant keywords in the URL to increase visibility. Preferably do not use special characters.
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BackLinks
Use your contacts to post your links on their pages. Always ensure that the links come from trusted sites. Add links to your site too. Appeal with more powerful links. Use wiki links and trackbacks. Repair broken links to help the end-user find the right sites.
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User friendly design
Make an attractive website. Improve web loading time. Remember that the internet surfer has the attention span of a flea! Provide valuable information and links to help build customer relationship. Include relevant information and resources to attract potential customers.
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PPC (Pay per Click)
This is an online advertising model to drive traffic to a website. Use this technique to get your site among the top few of a search engine like Google, Bing, Yahoo etc. Decide the cost of each click and get instant website promotion. In case you are short of money use Payday loans that offers instant cash for advertising.
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Blogging
Share your ideas, interact with customers, and respond to queries. A successful blogger builds up great customer relation and helps optimize his website in the process.
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Social medias
Social Media like Facebook, Twitter, Instagram, MySpace are used by almost everyone today. A lot of people sign in through these sites. They are therefore popular sites to advertise your products and services and grab customer attention. Link your website to these Social Media sites and increase your customer base. These sites will drive heavy traffic to yours.
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There are SEO tools available online to help you on your way to optimize your website.
• SEO Quake
• Google Index
• Meta tag generator
• Keyword position checker
• Backlink checker
• Keyword checker
• Website loading speed checker
• URL spam detector
• Keyword research tool
• Sitemap generator
• Website SERP checkerUse the tools, follow this tips and you will receive a big boost in website traffic.