Why I Stopped Using Feedburner for Email Subscription

FeedBurner is a great service that every blogger, webmasters and website administrator should use. Aside been a great tool, it is totally free and I don’t see that changing in the near future. I personally use FeedBurner to host my blog feeds and handle email subscription.

I had never like how FeedBurner email subscription works. Want to know why I stopped using it? Continue reading.

  • Newsletter Frequency

    This was the major reason I stopped using FeedBurner for handling email subscription.
    FeedBurner sends a daily digest of new post to my blog email subscribers when a new post is published.
    Let’s say I publish at least an article daily for five consecutive days, which means my email subscribers will receive email update daily for five days.
    I discovered a lot of users considered the mails as spam because of it frequency thus unsubscribing from my list.
    I know I could have gotten round this shit by adjusting my writing schedule. I didn’t want FeedBurner dictating when I should write.

  • No control over the Newsletter

    Aside FeedBurner sending emails that new a blog post(s) had been published, I also wanted to send important notice, freebies to my blog subscribers and also insert relevant ads in the newsletter. Unfortunately, it isn’t possible via FeedBurner.

  • CAPTCHA Menace

    Although this wasn’t a major contributing reason for quitting FeedBurner, I had received feedbacks from loyal readers of this blog that they couldn’t pass the FeedBurner CAPTCHA test, hence they abandoned the subscription idea.
    FeedBurner and the evil CAPTCHA

I was ready to quit FeedBurner, but finding a free or very cheap email service was daunting. After a long hour of research, i finally settled for MailChimp because it is free for up to 2,000 subscribers.
Here are the reasons I finally ditched FeedBurner for MailChimp.

  1. Like FeedBurner, you can send a feed driven article update newsletter. MailChimp does this better in the sense that you can schedule what time it is sent. For example, mine are sent on Sundays, Tuesdays, Thursdays and Saturdays.
  2. While FeedBurner allow basic customization like changing the subject line, title, fonts and adding a custom logo. With MailChimp, you could choose from dozens of beautiful and responsive email template or create yours without any form of restriction.
  3. Subscribing to MailChimp is easy and CAPTCHA free. You are free to unsubscribe from a MailChimp powered list in a single click.
  4. With MailChimp, you can send important notices, promotions and messages to your subscribers and of course insert ads :D.

Now you know why i stopped using FeedBurner for building my blog mailing list.
I will love to hear your thought on this.

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