Do you want the best lead-generation plugin for your site? Or are you still debating if it’s necessary?
It is important that the plugin you use is not just budget-friendly but offers enough features to help you attract and retain leads.
This guide discusses the five best lead-generation plugins for your WordPress site. These plugins are of different categories, ranging from pop-ups to chatbots to push notification plugins.
First, what does a lead mean, and why does lead generation matter?
What is a lead?
In marketing, a lead is an individual or entity who has shown interest in your brand beyond just viewing your blog or liking your social media posts. To qualify as a lead, they have to take extra action. This could be by signing up for a free product trial, joining your newsletter, filling out a survey asking questions about your services, etc.
How a person shows interest in your brand helps identify what type of lead they are and how much effort is needed to convert them to paying customers.
Stages of Lead Identification
Information-qualified leads: These are potential customers who have shown an interest in learning about your brand and the challenges they’re currently facing. They’ve engaged with the educational resources available on your website, indicating a desire to understand their problem in depth. At this stage, leads aren’t typically ready for sales interaction; instead, they seek valuable information to help them identify and comprehend their issues.
Marketing qualified leads: These are individuals or organizations who’ve recognized their problems and actively sought solutions. They have interacted with your content, such as webinars or case studies, illustrating how your brand can address their needs. These leads require more specific information about your services, demonstrating the unique ways you can assist them.
Sales-qualified leads: These are people who are ready to buy your product or service. They show this readiness by asking about things like pricing or how the product gets delivered. At this point, they have learned enough about their problem and possible solutions and are likely to become your customers.
What is lead generation?
Lead generation is attracting leads and keeping them interested in your brand until they become paying customers. There’s a high likelihood that 96% of your website visitors will not pay for your services the first time they encounter your website.
Your lead generation marketing funnel allows you to collect your website visitors’ information, nurture and build relationships with them and move them from ordinary visitors to paying customers.
The importance of lead generation cannot be overstated — which is also the case for lead generation plugins. But what exactly are lead generation plugins, and how do they contribute to your lead generation strategy?
Lead generation plugins aid in collecting contact information from your website visitors, thereby converting them into potential leads. With this valuable data, you can effectively classify leads and strategically tailor your content to meet their needs.
Selecting the proper lead generation plugin depends on your unique audience preferences and what suits their interaction style best. Some plugins allow you to build pop-up forms for activities like email sign-ups or event registrations, while others help you create personalized landing pages to captivate visitor interest. Moreso, other plugins can connect prospects with real-time chat support or interactive chatbots.
Best WordPress lead Generation plugins
MailOptin is one of the most popular WordPress lead-generation plugins.
It allows you to sign new leads and nurture them throughout their lead-generation stages. It has many features and makes it super easy for you to create, customize, and showcase professional opt-in boxes on your WordPress site.
MailOptin integrates with all the common marketing platforms. If you have yet to decide which email platform to use, it allows you to use the MailOptin WordPress marketing email campaign management tool from your Dashboard.
- Intuitive & Powerful Form Builder
- Multiple Display Options (Light popup, notification bar, slide-in, and more)
- Exit intent technology
- A/B testing
- Content Lock
- Analytics and Reporting
- Sound & DisplayEffects
- Triggers and Display Rules
- Integration with other plugins and email marketing tools
MailOptin Price: Free, with premium plans starting at $99/year.
WPForms is a WordPress plugin that lets you build lead generation forms from scratch with its pre-built template or drag-and-drop option. It allows you to create contact, payment, and survey forms to enhance visitor interactions with your website without coding.
- Drag and drop form builder
- Instant notification of signups
- File Uploads
- Spam protection
- Third-party payment, signature, and coupon addon
- Survey and Polls addon
WPForm Price: Free version available as WPForm lite with premium plans starting from $49.50.
WPBot is a chat plugin for WordPress that connects with artificial intelligence. You can customize the questions it asks, how it initiates conversations with your visitors, and when the forms should appear for your users while browsing your website.
Depending on how you customize it, WPBot can collect your visitors’ inquiries or feedback and send them to your email or ask for their email address to join your mailing list.
- Language support
- User retargeting
- Embedding features
- Notification builder
- Customizable options
- Image and video support
WPBot Price: Free version with premium plans starting at $49/year.
The PushEngage plugin allows you to send engaging push notifications to your website visitors even after they’ve left your website. You can track how your customers interact on your page, segment them based on their activities, and send them personalized notifications.
PushEngage also provides analytic tools that help you track the performance of your push campaigns.
- Notification triggers
- Lead segmentation
- A/B testing
- Automatic response
- Cart abandonment reminder
- Offline notification
PushEngage Price: Free version with premium plans starting at $9/month.
ProfilePress is an e-commerce plugin that allows you to create user generation forms with a checkbox to subscribe users to your email marketing list. It integrates with Mailchimp and Campaign Monitor to enable you to add email list checkboxes to your WordPress registration forms.
With this integration, your leads can choose which email audience they want to join. It also has a sync tool that allows you to import all customers on your WordPress site into a Mailchimp or Campaign Monitor audience.
- Drag and drop form builder
- Custom fields
- Integration with Polylang to help you build multilingual registration forms
- File upload
- Email confirmation via Mailchimp and Campaign Monitor.
- Social login
Wrapping it up
When you launch your WordPress site, sign-up forms are one of the first features you should consider integrating. A well-placed sign-up form brings you closer to increasing your conversion rate and retaining leads. MailOptin offers you flexibility while creating sign-up forms at different sections of your site.