Are you looking for the best WordPress popup plugin to attract the attention of your visitors and enhance your conversion rate?
WordPress popup plugins are handy tools that can help website owners increase engagement, conversions, and revenue. These plugins allow you to display popups on your website that can be used for various purposes, such as collecting email addresses, promoting sales, showcasing new products, and more.
With so many options available, choosing the right one for your specific needs can be challenging. In this article, we’ll look at the six best WordPress popup plugins on the market, discussing their features, pricing, and ease of use to help you make an informed decision. Whether you’re a blogger, an e-commerce store owner, or a marketer, these plugins will help you take your website to the next level.
Best WordPress Popup Plugin
If you’re a WordPress user seeking the best popup plugin, here is a list of the top six. Each plugin has its capabilities, and although some perform identical popup tasks, others provide different benefits.
1. MailOptin
If you are looking for a comprehensive WordPress plugin that can help you generate high-quality leads, increase user registrations, and boost conversions? Look no further than MailOptin.
With multiple display options, including lightbox popups, notification bars, slide-in boxes, sidebar and widget options, and before, middle, and after post placement for optin forms, MailOptin has everything you need to capture your visitors’ attention and turn them into loyal subscribers.
But that’s not all – MailOptin also has powerful email automation capabilities, making sending automated emails and newsletters easy to keep your subscribers informed and engaged. With the ability to schedule daily, weekly, or monthly email campaigns, you can keep your most interested site visitors engaged with your brand and grow your email list like never before.
MailOptin even supports posts and custom post types so you can send your campaigns to your subscribers on any email marketing software, including Mailchimp, AWeber, and more. And with built-in analytics, exit intent technology, A/B testing, and an autoresponder feature.
MailOptin helps you make better data-driven decisions and establish a strong relationship with your audience that will lead to increased sales. Plus, it’s highly optimized for maximum lead generation and is lightning-fast – so you can capture more leads in less time!
Pros:
- Easy-to-use interface for creating opt-in forms, popups, slide-ins, and other lead-generating tools.
- Offers A/B testing to improve form and popup performance.
- Provides exit-intent popups, slide-ins, and announcement bars to prevent visitors from leaving your website without taking action.
- It can be integrated with several more popular digital marketing platforms, including Mailchimp ActiveCampaign, HubSpot, Infusionsoft by Keap, AWeber, Campaign Monitor, Constant Contact, Sendinblue, WooCommerce, and many more.
- Offers a range of customizable templates and styles to match your website’s design.
- Includes detailed analytics and reports to track the performance of your opt-in forms and popups.
Cons:
- Limited free version that only includes basic features.
- Some advanced features require a higher pricing tier.
2, OptinMonster
OptinMonster offers advanced targeting options and various capabilities for bloggers, e-commerce sites, and digital marketing firms. In addition, it comes with several pop-up styles, such as slide-ins, light boxes, and full-screen overlays.
With OptinMonster, you can determine when and how pop-ups appear, including welcome, after-event, and exit-intent pop-ups, which can be displayed on desktops, laptops, and mobile devices.
OptinMonster provides high-converting opt-in forms that help bloggers and online publishers collect email addresses and increase page views.
OptinMonster is an excellent plugin that offers a wide range of features and targeting options, making it a popular choice among WordPress users looking to increase their email list and website conversions.
Pros of OptinMonster
- It is simple to navigate the optinMonste UI and launch your first campaign.
- Lots of customization options.
- Adaptive pop-ups – Gone are the days of always showing the same pop-up to the same visitors. You can show targeted pop-ups with personalized marketing messages.
- Mobile-friendly
- Pre-built templates
- Integrates with several of the more popular email marketing software.
The cons:
OptinMonster is used by over 700,000 websites. Consequently, your visitors have most likely seen some of those pop-up templates. It would be wonderful if the program provided additional templates so users could get started with something unique immediately.
Also, some of the most appealing features are accessible at higher prices.
3, Popup Builder
Popup Builder is a WordPress plugin that enables you to create eye-catching popups using advanced triggers and user actions. These triggers could be based on a customer’s shopping cart activity or inactivity on your website. The plugin also lets you set up complex popup display conditions according to various factors such as page visits, location, and more. Popup Builder offers multiple targeting options, including demographic segmentation and geographic targeting.
Additionally, you can select from various popup styles and show them on specific pages of your website. While the main plugin is free, you can opt for premium add-ons. The plugin is integrated with WeMail, but you can customize it with AWeber or Mailchimp. Overall, Popup Builder is an efficient tool for creating unique popups that engage and convert visitors.
Pros
Easy to use: Popup Builder has a user-friendly interface, making it easy to create custom popups even without coding skills.
Customizable: Popup Builder offers a variety of pre-made templates that you can customize according to your brand’s style and website’s design.
Responsive: Popup Builder’s popups will adjust to fit any screen size.
Advanced targeting options: You can set rules and conditions to target specific visitors based on their behavior or demographics.
Integrations: Popup Builder integrates with popular email marketing services, allowing you to collect email addresses and build your email list.
Cons
Limited design options: Although Popup Builder offers a variety of pre-made templates, the customization options are limited compared to other popup plugins.
Limited analytics: Popup Builder’s basic analytics feature lacks in-depth data on user behavior.
Limited functionality: Popup Builder’s features are limited to creating popups and do not offer other types of lead generation tools, such as slide-ins or announcement bars.
4. Popup Maker
Popup Maker is a handy WordPress plugin that enables you to create personalized popups and opt-in forms that can assist in gathering leads and improving conversions. You can select from various popups and customize them to match your website’s appearance.
Popup Maker provides sophisticated targeting options based on user behavior, including exit-intent popups, timed popups, and page-specific triggers.
The plugin also integrates with leading email marketing services like Mailchimp and Aweber and provides real-time analytics to monitor your popup’s performance and conversion rates.
With the A/B testing feature, you can experiment with different popup variations to optimize lead capture and conversion rates. While the plugin is free, you can opt for premium add-ons for more advanced features.
Pros:
Easy to Use: Popup Maker is easy to install and use. It provides a user-friendly interface that makes creating and customizing popups, forms, and other messages easy.
Customizable Templates: Popup Maker provides a variety of customizable templates that allow you to create professional-looking popups and forms without any design skills.
Multiple Display Rules: You can set various display rules for your popups, forms, and notifications, such as timing, location, device, and user behavior. This helps you to target the right audience and improve your conversion rates.
Advanced Features: Popup Maker offers advanced features, such as A/B testing, analytics, and targeting rules, to help you optimize your popups and forms for better results.
Cons:
Limited Free Version: Popup Maker offers a limited free version with basic features, and you need to upgrade to a premium plan to access advanced features and support.
Performance Issues: Some users have reported that Popup Maker can slow down their website’s loading speed, primarily if they use too many popups and forms.
Limited Customization Options: Although Popup Maker provides various customizable templates, its customization options are limited compared to other similar tools in the market.
5. Icegram
Icegram is a helpful set of plugins for WordPress and WooCommerce that can assist bloggers and businesses in expanding their audience and achieving their business objectives. It has various features, such as lead collection, personalization, and onsite and email marketing campaign automation.
Additionally, they have configurable templates and can connect to popular email marketing platforms. The plugins promote privacy and give consumers control over their data while allowing them to use their preferred SMTP.
Pros:
Icegram is easy to install and use. It provides a user-friendly interface that makes creating and customizing popups, opt-in forms, and other messages easy.
It provides a variety of customizable templates that allow you to create professional-looking popups and forms without any design skills.
You can set multiple display rules for your popups, forms, and notifications, such as timing, location, device, and user behavior. This helps you to target the right audience and improve your conversion rates.
Cons:
Limited Features: The free version of Icegram has limited features, and you need to upgrade to a premium plan to access advanced features, such as A/B testing, analytics, and targeting rules.
Performance Issues: Some users have reported that Icegram can slow down their website’s loading speed, especially if they use too many popups and forms.
Limited Customization Options: Although Icegram provides various customizable templates, its customization options are limited compared to similar tools.
Not Suitable for Complex Campaigns: If you need to run complex marketing campaigns with advanced targeting rules, triggers, and integrations, Icegram may not be the best option for you.
6. Sumo
Sumo helps you grow your email list, increase social shares, and monitor visitor behavior.
With Sumo, you can customize opt-in forms and popups to capture email addresses, add social sharing buttons, and see real-time analytics that tracks visitor behavior. You can also create your contact forms, see heat maps that track visitor clicks, and use e-commerce tools to help boost your online store’s sales.
One cool feature is that you can even create popups triggered by specific user behaviors, like scrolling or hovering over certain parts of your website.
Pros:
Sumo offers tools to help with email marketing, social media sharing, and analytics.
The plugin is easy to use and has a drag-and-drop interface for customizing the design of popups and opt-in forms.
Sumo integrates with various email marketing services, including Mailchimp, Aweber, and Constant Contact.
The plugin offers A/B testing and analytics to track the performance of popups and opt-in forms.
Sumo provides various targeting options to display popups and forms to the right audience at the right time.
Cons
Some users have reported that the plugin can slow down their website’s load times.
The free version of Sumo has limited features and includes Sumo branding on popups and forms.
Pricing
Sumo offers a free version with limited features and branding on popups and forms.
The paid plans offer additional features, including customization options, advanced targeting, and integrations with third-party tools.
Conclusion
A WordPress Popup plugin can help boost your email list, increase newsletter subscriptions, and improve conversion rates for your website.
After thoroughly reviewing the top WordPress Popup plugins, we can confidently say that MailOptin is the best choice for anyone looking to generate leads, engage your email list, and boost conversions.
MailOptin is the ideal solution to help you attract your visitors’ attention and convert them into loyal subscribers thanks to its user-friendly design, numerous display settings, powerful email automation features, and built-in analytics.