Top Lead Generation WordPress Plugins Compared

WordPress is a widely used content management system (CMS) that is utilized by millions of websites all over the world. It is an open-source platform that provides users access to comprehensive features and capabilities. One of the most important benefits of using WordPress is that it comes with many plugins that can increase the platform’s capabilities.

You can increase your business revenue and customer base by collecting more leads using one of the available lead-generating WordPress plugins.

The generation of leads is an essential part of running an Internet business. A prospective client who has expressed interest in your goods or services is called a lead. Generating leads entails gathering the contact information of prospective consumers and then cultivating those leads to transform them into paying customers.

WordPress plugins are among the most often used tools and strategies for generating leads, and there is a wide variety of both types of resources accessible.

The following are the advantages of lead generation:

  • Increased Sales: The ultimate objective of lead generation is to produce new business, which will increase sales. Companies can convert potential consumers into paying customers, increasing revenue by capturing leads and nurturing them via the sales funnel.
  • Cost-Effective: Compared to other types of advertising, lead generation might be a cost-efficient strategy to communicate with a specific demographic of consumers. Businesses can improve their return on investment (ROI) and lower their cost per lead in their marketing efforts when they employ targeted marketing strategies. Lead generation allows companies to begin a relationship with prospective clients before those clients ever make a purchase, which results in an improved customer relationship.
  • Better Data and Analytics: When companies generate leads, they can acquire valuable data and analytics about the audience they are trying to reach. These data may be utilized to enhance marketing efforts, provide improved targeting, and get a deeper comprehension of the preferences and behaviors of customers.

Lead generation is, in a nutshell, an essential component of any effective marketing plan, as it enables companies to raise the volume of their sales, strengthen their connections with existing customers, broaden the reach of their brands, and get vital data and analytics about the people they are trying to reach.

In this post, we will evaluate some of the most popular lead-generation WordPress plugins.


MailOptin is a plugin for WordPress that specializes in the creation of email lists as well as the production of leads. This platform allows you to develop opt-in forms with a high conversion rate, automate email marketing campaigns, and analyze your results with precise statistics in one convenient package.

One of the most notable characteristics of MailOptin is the availability of various opt-in form templates that have already been built. You have complete control over the appearance of these templates, making it simple to adapt them to the look and feel of your website. The layouts come with various widgets, such as popups, slide-ins, floating bars, and sidebar widgets. If you would instead make your unique forms, that option is available to you as well.

MailOptin provides additional options for sophisticated targeting and triggers, allowing you to show your opt-in forms to the appropriate individuals at the appropriate time. You can display your forms based on the user’s actions, such as whether they are leaving the page or how long they have been there. You may also target particular pages or categories on your website or display your forms to visitors who have previously visited your site.

In addition, MailOptin is equipped with automated tools that will assist you in nurturing leads and converting them into paying clients. You can design email sequences that are activated in response to particular activities, such as completing a form or clicking a link. You can also monitor your opt-in rates, conversion rates, and other important data using the analytics dashboard MailOptin provides.

In general, MailOptin is a great tool that anyone who wants to grow an email list and convert leads into customers should consider using. It is a notable alternative for lead generation because of its pre-designed templates, targeting and trigger choices, and automation tools.

Thrive Leads

Thrive Leads is another well-known plugin for lead creation that provides its users with comprehensive features and capabilities. It allows you to construct and personalize various opt-in forms, including pop-ups, sticky ribbons, and slide-ins, among other options. In addition, Thrive Leads provides users with a drag-and-drop builder that makes it simple to develop and personalize forms without requiring coding knowledge.

Advanced targeting options are included with Thrive Leads. These choices include page-level targeting, post-category targeting, and referral source targeting. In addition, it provides tools like A/B testing and statistics that assist you in optimizing your opt-in forms for improved outcomes. Because Thrive Leads is compatible with all the most popular email marketing providers, gathering leads and adding them to an existing email list is simple.


Elegant Themes, the company that built the famous Divi theme, has also created a plugin called Bloom designed to generate leads. It allows you to construct and personalize various opt-in forms, including pop-ups, fly-ins, and inline forms. Because it comes with a wide variety of pre-built templates and a builder that works using a drag-and-drop interface, Bloom makes it simple to create and modify forms even for users who lack experience with coding.

Bloom provides more difficult choices for targeting, such as page-level targeting, post-category targeting, and device-based targeting, among other alternatives. Additionally, it interacts with all the leading email marketing providers, making it simple to gather leads and add them to an existing email list.

One of the distinguishing characteristics of Bloom is the presence of an automated opt-in option. This function recognizes when visitors interact with your content and adds them to your email list without asking them to fill out a form manually. It does this whenever the visitor interacts with your material. Your conversion rates will likely increase, and opting in will have substantially less resistance.

You need to sign up for one of Elegant Themes’ membership plans to receive the Bloom plugin and the other items the company offers. If you decide to sign up for one of their membership plans, you will have access to all of their plugins and themes.



Leadpages is a robust landing page builder and lead-generating plugin that enables users to design landing pages and opt-in forms with a high conversion rate. It comes with a drag-and-drop builder that makes creating landing pages and opt-in forms simple without requiring coding knowledge. Leadpages provides its users with various landing page designs, which may be used for multiple purposes, including sales, webinars, and lead magnets.

Advanced targeting options are available through Leadpages. These possibilities include device-based targeting, page-level targeting, and referral source targeting.


You can generate high-converting landing pages and opt-in forms with the help of OptimizePress, which is another well-known landing page builder and lead-generation plugin for WordPress. It comes with a drag-and-drop builder that makes designing landing pages and opt-in forms simple without requiring coding knowledge. OptimizePress provides users access to a comprehensive library of templates that can be used to create various landing pages, including sales pages, webinar registration sites, and lead magnet registration pages.

Advanced targeting options are available with OptimizePress. These options include targeting at the page level, targeting at the post-category level, and targeting at the referral source level.

In addition, it comes with a 30-day money-back guarantee to assure the happiness of its customers.


Pop-ups, welcome mats, and smart bars are numerous opt-in forms that can be created with the help of Sumo, a popular plugin for lead generation. Sumo also enables users to personalize these forms. Thanks to its drag-and-drop interface, it comes with a builder that allows you to design and edit forms with little to no knowledge of coding required. Sumo provides its users with diverse targeting options, including device-based targeting, page-level targeting, and referral source targeting.

You may also use the advanced capabilities Sumo provided, including A/B testing, analytics, and social sharing, to improve the performance of your opt-in forms and get more significant results. It can easily capture leads and add them to your email list because it integrates with all the main email marketing platforms.

Sumo has a variety of pricing options. Suppose you have a tiny website and are looking for a handful of email-collecting tools, including autoresponders, visitor targeting, and email campaigns. In that case, Sumo is an excellent option to consider. However, because this free plan only supports up to 200 users at a time, you will quickly exhaust your storage capacity if your business continues to expand. However, the price is subject to rapid increases.

Optin Forms

Optin Forms is a straightforward, lightweight, lead-generating plugin that allows you to design and personalize various opt-in forms, including pop-ups, slide-ins, and other similar window kinds. Thanks to its drag-and-drop interface, it comes with a builder that allows you to design and edit forms with little to no knowledge of coding required. Optin Forms provides users with limited targeting options, such as targeting at the page level and depending on the user’s device.

Because Optin Forms is compatible with the most popular email marketing providers, collecting and including leads on an email list is simple. In addition to this, it provides you with fundamental analytics tools that enable you to monitor how well your opt-in forms work.

A free version of Optin Forms can be downloaded from the WordPress plugin repository. Those who are seeking an easy and lightweight lead-generating solution will find that this is an excellent choice.

Gravity Forms

This is one of the most popular form builder plugins for WordPress is called Gravity Forms. Even though it was not created to generate leads, it may be used to develop specialized forms that collect leads and other contact information.

You can design any form you want with the help of Gravity Forms, from straightforward contact forms to in-depth polls and quizzes. In addition, the plugin provides a drag-and-drop user interface, which makes it simple to personalize your forms by adding fields for things like your name, email address, and phone number, among other things. You also have the option of including conditional logic in your forms, which will allow you to display or conceal particular fields according to the replies provided by the user.

Mailchimp, Constant Contact, and Campaign Monitor are major email marketing platforms that may be integrated with Gravity Forms through one of its many available connectors. This makes it simple to collect leads and immediately add them to your email list once they have been collected. Additionally, GravityForms may interact with various other tools, such as customer relationship management systems (CRMs), payment gateways, and project management software.

Gravity Forms is a flexible tool that may be used for a variety of different uses, but unlike MailOptin, it does not come with any opt-in form templates that have already been built. Gravity Forms is an excellent option if you are in the market for a form builder that grants you complete creative and administrative control over the appearance and operation of the forms you create.

WP Quiz

You can generate quizzes for your website with the help of the WP Quiz plugin for WordPress. Though quizzes might not be the first option that comes to mind when you think of lead generation, they can be a fun and engaging approach to collecting user information and producing leads.

You will have access to a wide choice of quiz themes and possibilities for modification when you use WP Quiz, allowing you to build tests consistent with your website’s look and feel. In addition, WP Quiz will enable you to integrate with widely used email marketing platforms like MailChimp and Constant Contact, which allows you to incorporate opt-in forms and automatically collect leads.

Quiz quizzes allow consumers to participate in an engaging experience, which is one of the many advantages of utilizing them to produce leads. You may determine the level of interest consumers have in your product or service by having them answer questions about it. You can then adjust your subsequent marketing efforts appropriately. You may also provide users incentives or rewards for completing your questionnaire and opting into your email list if you want to encourage them.

However, it is vital to highlight that quizzes should not be the only focus of your attempts to generate leads. Even though they have the potential to be a helpful tool, it is essential to make use of other approaches, such as opt-in forms, landing sites, and social media marketing, to attract and convert leads successfully.


Lead generation is a crucial component of any online company. Using WordPress plugins makes it simple to gather and qualify leads without requiring any technical expertise on the user’s side.

Each of these WordPress plugins for lead generation offers distinctive functions and advantages that might help capture leads and turn them into customers. MailOptin is an all-in-one solution that offers extensive pre-designed templates, powerful targeting choices, and automated tools. On the other hand, Gravity Forms is an adaptable form builder that integrates with many of the most prominent email marketing platforms and other tools. Through quizzes, WP Quiz provides a lighthearted and engaging method for accumulating user information and generating leads.

Don’t miss out!
Subscribe to My Newsletter
Invalid email address