Do you feel frustrated when visitors leave your website without signing up for your mailing list?
Take charge of your marketing strategy with the assistance of a robust WordPress mailing list plugin. A high-quality plugin effectively captures new subscribers, maintains a current email list, and boosts engagement.
Our article explores the top WordPress mailing list plugins to help you grow your subscribers. Let’s get started!
7 Best WordPress mailing list plugins to grow your email list
1. MailOptin
If you’re looking for a way to grow your email list, MailOptin is an excellent choice. It’s a user-friendly WordPress plugin that offers customizable optin forms to help you capture the attention of your visitors and convert them into subscribers.
Key Features
MailOptin offers a range of opt-in form types, including lightbox popups, slide-ins, notification bars, and sidebar widgets.
You can add text, images, and colors to your opt-in forms to make them more attractive and engaging.
What sets MailOptin apart is that it allows you to design and send email newsletters directly from the WordPress dashboard.
Additionally, it includes various email marketing features like an analytics dashboard, A/B testing, and newsletter automation. All are meant to help you enhance your email campaigns and increase lead generation.
Integrations
MailOptin offers seamless integration with popular email marketing services such as Mailchimp, Constant Contact, Aweber, Campaign Monitor, ConvertKit, GetResponse, HubSpot, Sendinblue, ActiveCampaign, MailerLite, and many more.
It also integrates with leading form plugins available for WordPress, including WPForms, Gravity Forms, Formidable Forms, Ninja Forms, Contact Form 7, and more.
2. WP Subscribe
WP Subscribe is a popular WordPress mailing list plugin designed to help you build your email list easily and quickly. In addition, you can use it to create pop-ups and opt-in forms that are both visually appealing and highly effective.
Key Features
WP Subscribe is a highly customizable subscription box.
You can personalize the text, colors, and fonts to your liking. If you want to customize it further, it supports custom CSS. It also includes an “exit intent” function, which displays a popup before visitors leave your site.
In addition, various triggers are available to display popups based on visitor behavior. WP Subscribe also has a split testing function that enables you to experiment with different call-to-action phrases and form designs.
Integrations
WP Subscribe Pro supports integration with popular email marketing tools such as FeedBurner, Aweber, MailChimp, GetResponse, MailerLite, Benchmark Email, MailRelay, Acumbamail, FreshMail, K-News, MailPoet, SendGrid, SendinBlue, Drip, Sendy, and many more.
3. Sendinblue
Sendinblue is a powerful all-in-one marketing platform with features to help you grow your email list and connect with your audience. It has a plugin that lets you create opt-in forms and add them to your website.
Key Features
With the Sendinblue plugin, you can easily connect to your account through an API and create customized forms.
There are two ways to customize your forms – you can use the provided WYSIWYG editor, which is user-friendly, or use HTML/CSS for advanced customization.
You can add a form to your website sidebar using a widget or anywhere else on your website using a shortcode.
The plugin also has a reporting dashboard that provides real-time insights into campaign performance metrics, such as opens, clicks, and bounce rates.
Additionally, Sendinblue replaces the default SMTP when sending WordPress emails, which increases email deliverability.
Integrations
It is an official Sendinblue plugin but only works with the Sendinblue email marketing platform.
4. Optin Forms
Optin Forms is a free email optin plugin that provides a straightforward and effective solution for non-techies. It allows you to place non-obstructive opt-in forms anywhere on your site without requiring HTML or CSS knowledge.
Key Features
Optin Forms is a user-friendly tool that allows you to customize your email solution and effortlessly add forms to your posts and pages.
Its language translation feature makes it perfect for reaching a global audience. Plus, it offers five customizable form designs that allow you to change the text, fonts, font sizes easily and colors of any element.
Integrations
Optin Forms easily integrates with the most popular email marketing solutions, including AWeber, iContact, GetResponse, Interspire, MailChimp, MailerLite ConvertKit, and MadMimi.
5. Popup Maker
Popup Maker is another powerful WordPress plugin for growing your mailing list with popups. It includes many customization options to help you easily create popup forms that convert visitors into subscribers.
Key Features
With Popup Maker, you can easily customize popups using a user-friendly WYSIWYG interface. This lets you create personalized and professional-looking popups in no time.
One of the plugin’s key features is the ability to target specific pages, posts, or categories with your popups, ensuring they are relevant to your audience.
Additionally, Popup Maker includes A/B testing, which enables you to try out different versions of your popups and determine which ones are most effective at converting visitors into subscribers.
Another helpful feature is the Exit-Intent technology, which triggers a popup form when a user is about to leave your website. This can be a great way to capture a user’s email address just before they exit your website, making it an efficient method for converting visitors into leads.
Integrations
Popup Maker seamlessly integrates with several popular email marketing services like MailChimp, AWeber, InfusionSoft, GetResponse, ConvertKit, Constant Contact, MailPoet, Mad Mimi, and Hubspot.
It also connects to form plugins such as Ninja Forms, Gravity Forms, Contact Form 7 (CF7), WPForms, Mailchimp for WordPress (MC4WP), and Formidable Forms. This offers extensive flexibility in designing your forms and enables seamless integration with your preferred form builder.
6. ProfilePress
ProfilePress is a comprehensive WordPress plugin that allows users to easily create custom registration forms, login pages, and user profiles. It comes with a mailing service integration that will enable you to make the user registration form act as the optin form.
Key Features
ProfilePress lets you create unlimited forms, including registration, login, password reset, edit profile, and frontend user profiles. It comes with an intuitive drag-and-drop form builder that allows users to create and customize the forms quickly.
You can add any number of custom fields to your registration form in addition to the default fields that you get.
It integrates with Mailchimp and Campaign Monitor, allowing you to add a simple checkbox to your registration form and allow users to subscribe to your mailing list.
It also includes many premium add-ons to extend the features, such as social login, WooCommerce integration, adding Google reCAPTCHA to your forms, and much more.
Integrations
It integrates with Mailchimp and Campaign Monitor to easily add a checkbox to the user registration form.
Conclusion
For businesses looking to establish stronger connections with their customers and increase sales, creating and managing an email list is essential.
The ideal WordPress mailing list plugin is MailOptin, which boasts various features such as automated analytics and multiple opt-in forms.
Additionally, it conveniently integrates with numerous widely-used email service providers.
In addition to MailOptin, the ProfilePress plugin is another worth considering, as it includes mailing list functionality in user registration forms.