Take a second and ponder on the fierce competition among brands, so many related businesses targeting a limited number of customers or a particular market segment. Surviving in such a crowded space requires the implementation of an effective lead generation strategy.
There are a couple of lead generation channels be it digital or traditional. For a business to be a step ahead of its competitors, it has to adopt time-tested and proven channels of generating good quality leads.
In this post, I will share 3 effective lead generation channels that will give you website enormous traffic resulting in increased sales and ultimately higher revenue.
Lead Generation Channels to Consider
Search Engine Optimization (SEO)
The importance of SEO in lead generation efforts can be described as inevitable because a prospective customer can only patronise your business if they know it exists. Modern consumers and millennial navigate the World through search engines using mobile devices such as smartphones and tablets to search the internet for products and services they need. By leveraging SEO, you can increase the visibility of your business and ensures it pops up in these all-important search results.
Doing SEO the right way makes your website gain more exposure in search results leading to more visitors finding your business for the right reasons.
Email Marketing
While email marketing still remains the most effective lead generation channel, we place SEO ahead of it on the list because it drives customers to your landing page thereby growing your subscriber list.
Modern tools such as MailOptin takes it further and makes conducting email marketing a breeze. It allows you to send automated and event-triggered follow-up emails. Being a cost-effective solution, it generates leads for your sales team and frees-up your marketing team to focus on crafting engaging and exciting content for you.
Social Media Marketing
More and more people are connecting on social media – Facebook, Twitter, YouTube, LinkedIn to keep in touch with friends, or to engage with brands and businesses.
There is no better time to be active on the main platforms that are the best fit for your business.
The available social media platforms never sleep, smartphones have completely revolutionised the way people connect with one another, so businesses can now reach consumers on the move 24 hours a day. Managing this is demanding, but it is definitely a viable lead generation channel worth considering and investing in.
In Conclusion
A lead generation strategy is crucial in today’s world where customers have access to so much information to form their buying decision. Lead generation is an ongoing process, it’s not something you just create and then leave alone. You need to constantly monitor how you are doing in the market, customers’ changing needs, and your competitor’s actions.
Consider using MailOptin – a proven email marketing and lead generation tool that can aid you to maximize usage of the aforementioned lead generation channels.
Start a lead generation program today at your organisation and start converting prospects into loyal customers.